|Posted by Anna H. on July 19, 2014 at 1:00 AM|
How's it going my gumdrops? Unless you've been living under a bigger rock than myself, I'm sure you've either read, heard, or watched the news about an 8th grade Metal band called, Unlocking The Truth. There's a lot of talk about them being minority tweens, who know how to play some Metal. They were recently signed to Sony Music Entertainment and will be opening for Metallica. Some of us are on the fence about Sony Music Entertainment signing Unlocking The Truth, especially myself. We feel that Roadrunner Records would've been a much better choice.
As much as I'm proud of these tweens for landing a record deal, I'm worried for them.
Sony Music Entertainment is notorious for screwing over their soloists and groups from every music genre. It's as if the company purposely builds up their entertainers, only to tear them down. Unlocking The Truth is a very young and impressionable band. They don't have as much knowledge about Rock Music, especially about Metal as they should. It's sad knowing that these boys know more about Rock Music through watching Shonen Anime from Japan than in America. Then again, I partially blame MTV, VH-1, and other music channels and radio stations. They have limited their music listeners and viewers to only Pop and Hip Hop Music.
I've noticed over these last several years or so, the amount of snubs Rock bands have received regarding MTV VMA nominations. Most of what is considered to be "Rock Music" today isn't. It will be a completely different music genre from Rock. Because listeners and viewers may hear the slightest hint of a guitar, bass, and/drums, it now qualifies as being "Rock Music." To make matters worse, anytime MTV VMA nominees/performers don't know, who they lost their moonmen to for a specific VMA category, we know MTV, music television in general, and the overall music industry have been shot straight to hell. It's an abomination!
When I was Unlocking The Truth's age 20 years ago, there were numerous music genre to choose. This can't be said for those in their tweens, teens, and 20's today. Their overall entertainment and education have been dumbed down for them. It doesn't help, that Unlocking The Truth lives in a predominantly black community, that is still stuck on a racist mindset about Black America only listening to Rap, Hip Hop, R&B, and Gospel Music.
When I was their age, I grew up around peers, who had those same ignorant, narrow-minded, racist views. Those people still believe, that Rock Music is for White America. The adults in general brainwashed kids into believing this for the last 2-3 decades. I used to tell those bigoted ignorami, that black people invented Rock Music. These were and still are the same ignorami, who love Jimi Hendrix. I liked whatever I wanted. My mother restricted me from listening to Rap Music. Regardless, I still listened to it. 2-3 decades ago, Rap Music was still good. LOL! I was raised on listening to mostly Rock. However, I still enjoyed listening to other genre.
Those of us 30-somethings and older remember the days of recording music, that DJ's used to play on the radio stations with our audio tapes; When we didn't already own an album on Vinyl or cassette, we created our own mixtapes by recording music from local radio stations. Damn, do I feel old! LOL! You would think, that more kids today would learn about other music genre with the amount of modern technology, that exists. In the early 90's and prior, there wasn't any Internet, Kazaa, YouTube, Napster, iTunes, etc. If we didn't watch music videos, we heard our music on traditional radio stations and elsewhere.
The more I think about it, the more I realize that I'm old enough to be a 7th grader's mother. LOL! Unlocking The Truth should've had me as a mother. They would've been more diversified in entertainment and better educated. Sure, I may be unable to play a musical instrument (I'm the only 1 in my immediate family, who never had the chance to learn). Although, they would've been exposed to more mainstream and underground music, along with the ability to better enunciate their words. They would know how to say, "truth" rather than "troof." LOL!
My mother is older than me by 20 years. Meanwhile, there are bands from her youth, that she knows nothing about compared to myself. LOL! Is that weird or what? LOL! Then again, my family only listened to mainstream music from their generations, whereas I have the upper hand. I've explored mainstream and underground music, during my tweens, teens, and 20's (besides being a DJ). The same applies, today.
When I was hosting and DJ'ing, I still knew more about soloists and bands than my co-workers. Sometimes, I would talk to a former college friend/co-worker about semi-mainstream bands. She always said, "Damn! You know your shit!" Then, I would say, "Hells yeah! That's cuz I love entertainment. Owww!" LOL! I've exposed some of my exes to bands they've never seen or heard of, when we younger. I used to swap CD's with my high school and college friends and boyfriends. Therefore, we were bound to know a little bit about some group. I don't know if kids today still do that kind of thing because almost everything now is online. We can listen to entire albums for free on YouTube. That's how much our technology has advanced over the last 10-20 years. These newer generations don't have as much excuse as us older adults. LOL! We don't always have that much time to explore and experiment, anymore.
Before I start droning on like someone's mother, here's a Coachella Interview with the band, Unlocking The Truth. Below the interview is the band's street performance of their song, "Monster." The guitarist is pretty bad ass for a 13-year-old. It's only a matter of time, until they have groupies. LOL!
Coachella Interview With Unlocking The Truth On AXS TV
Unlocking The Truth "Monster" (LIVE)
Let me know what you think!
Categories: Song Saturday